The Descent is on its way to American theaters at last. And the ad campaign is taking a bold Philippe Halsman approach. Check out the one-sheet:
A coworker tells me about this poster yesterday, describing it as a weird, interpretive dance image. Real artsy. One look, of course, and I realize there’s no interpretive dancing going on here. The art department is channelling this earlier Halsman photo:
Very cool, and to its credit, gives away nothing of the film’s plot. And this isn’t the first time the image has been used in film art. Remember this image?
More subtle.
The Descent comes out on August 4th. Go see it. Or find a place to buy the import DVD.
